BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION

Course Duration

Total duration: 52 Weeks

Qualification Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.

 

Unit Code Unit Name
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBMKG507 Interpret market trends and developments
BSBPMG522 Undertake the project work
BSBMKG506 Plan market research Elective
BSBMKG527 Plan social media engagement
BSBMKG521 Plan and implement sponsorship and event marketing
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBLDR502 Lead and manage effective workplace relationships
BSBFIM501 Manage budgets and financial plans
BSBLDR501 Develop and use emotional intelligence
BSBMKG515 Conduct a marketing audit

 

Vocational Outcome Account Manager (Advertising), Marketing manager, Marketing team leader, Product manager, Marketing and Communication Manager, Public relations manager

 

 

Academic Pathway

Training is delivered in stages which correspond to AQF Levels V. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

 

Course Delivery & Assessment Methods

  • Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Delivery and assessment method includes a blended learning practice including learning management system (Moodle).
  • Assessment methodology may include but is not limited to: observation, project/ report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

 

Entry Requirements

  • Must be 18 years or older.
  • Must have completed an overseas equivalent of Year 12 (refer to table 1)
  • Must have either an IELTS score of 5.5 total or above with no band lower than 5.0 (refer to table 2)
  • Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication

 

TABLE 1: TM ACADEMIC REQUIREMENT & EQUIVALENCIES

TM Requirement

 

Equivalent Year

(Overseas)

 

 

 

Year 12

Completing a senior school certificate or higher secondary school certificate.
Course relevant working knowledge, skills, experiences and Year 11 completion certificate or secondary school certificate [If unable to provide equivalent year 12]
Course relevant working knowledge, skills, experiences and Year 10 completion certificate or secondary school certificate [If unable to provide equivalent year 12]

 

TABLE 2: TM ENGLISH REQUIREMENT & EQUIVALENCIES

TM Requirement

 

IELTS score Equivalent English Level

(Successful completion of each level)

 

IELTS score of 5.5 total or above with no band lower than 5.0

3.0 – 4.0 Basic (10 weeks) + Pre-intermediate (20 weeks)
4.5 – 5.5 Intermediate (20 weeks) or Upper-intermediate (20 weeks)
6.0 – 7.0 Pre-Advanced (10 weeks) + Advanced (10 weeks)

 

Credit Transfer & Recognition of Prior Learning

Have you worked or studied in this field before? RPL will gives you an opportunity to be recognised for skills, experience and study that you may have already attained. To gain RPL you will need to contact with our marketing & admission team for RPL kit, which will provide you detail information & a complete process of RPL.

 

Timetable

Shift # 1 (Weekdays)

 

Monday, Tuesday: 8 am – 4 pm

Wednesday: 8 am – 1 pm

Shift # 2 (Weekend)

 

Thursday, Friday: 8 am – 4 pm

Saturday: 8 am – 1 pm

Shift # 3 (Evening)

 

Monday – Thursday: 4:00 pm – 9:00 pm

 

Intakes Date

Year Term 1 Term 2 Term 3 Term 4 Term 5 Term 6 Term 7 Term 8
2017 10/07/2017 21/08/2017 02/10/2017 13/11/2017
2018 15/01/2018 26/02/2018 16/04/2018 28/05/2018 09/07/2018 20/08/2018 01/10/2018 12/11/2018
2019 14/01/2019 25/02/2019 15/04/2019 27/05/2019 08/07/2019 19/08/2019 30/09/2019 11/11/2019

 

For admission please contact us:

Tel: +61 02 82787722

E-mail: admissions@tm.nsw.edu.au

ABN: 72611635128

RTO: 41479

CRICOS: 03510J

www.tm.nsw.edu.au

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